Hyper-personalization – Reinventing Customer Experience


Customers expect hyper-personalization. They have started experiencing the benefits of it with other brands and come to anticipate the same from you. Especially in recent years, customers have started looking for more tailor-made experiences in exchange for the sensitive data they are prepared to share. To make their journey more engaging and valuable, businesses must start providing specific, relevant, accurate information and services in their interactions and messaging.  


It is becoming increasingly important for businesses to act in a more contextually relevant, informed, and impactful way to succeed in today’s competitive landscape and this requires a granular understanding of their target audience. To persuade customers to connect and place orders, businesses need to find a way to personalize their messaging or to put it succinctly, incorporate hyper-personalization.

71% of consumers expect companies to deliver personalized interactions - McKinsey

Let’s dig into this concept of using a personalized approach through contextual data and segmentation. Simply put, you need to understand what buyers expect and create targeted and emotionally intelligent experiences, through a data-driven hyper-personalization strategy to provide them a superior buying experience.

Why embrace hyper-personalization?

Hyper-personalization has become a strategic imperative for better service, greater efficiency, growth, profitability, and increased customer lifetime value. Businesses build in-depth information through comprehensive data and analytics to anticipate consumer needs and to create a progressively better customer experience. In essence, make customer interactions easier, more familiar, and enjoyable.

Read more https://www.applexus.com/blogs/hyper-personalization-reinventing-customer-experience

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