How Hyper-personalization Can Drive Customer Engagement, Conversions, and Loyalty


In the previous blog, we explored the different areas of business where hyper-personalization can play a vital role. Today we will look at the different benefits of hyper-personalization and how implementing a strategic initiative around a personal customer focus can lead to concrete value realization and give you large returns in the long run.

76% of consumers are more likely to consider purchasing from organizations that personalize - Mckinsey[1]

Hyper-personalization is all about NOT taking your customers for granted. An intelligent and personalized campaign can be more impactful, than a generic one that hits a broader customer base - with little to do with a single customer’s preferences. A segmented campaign with targeted messaging is more likely to persuade users and lead to healthy conversions. Even campaigns focused on the correct gender are a step in the right direction.

I am sure everybody has been frustrated by a message addressed to you, the individual, only to end up seeing discounts or promotions that were completely unrelated. A hyper-personalized approach circumvents this problem and makes it more tailored. It shows that the organization tries to understand its customers, before communicating with them and customers appreciate that far more than run-of-the-mill content. The hyper-personalized approach also offers other benefits.

Read more https://www.applexus.com/blogs/top-10-benefits-of-implementing-hyper-personalization

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