Applexus

  Introduction I have seen too many SAP upgrades end up as just technical IT upgrades with no exploitation of the newly introduced functionality to create business value. If there is one message that must be emphasized, it’s this: Don’t make your upgrade to S/4HANA about IT! Seek out the business value that can be realized from the new solution and hold your CIO and IT organization accountable for delivering it! S/4HANA is your ticket to lower ERP total cost of ownership, improved operational efficiency, and data enlightenment. Make it happen! In my previous blog titled ‘Why are you, the CFO, struggling with Digital Transformation journey?’, I stressed the value of making an ERP modernization program central to your  Digital Transformation Roadmap . Today 60% of fortune 500 companies are running their businesses on SAP’s previous ERP version released in 2005, called ECC6.0 (enterprise core controlling release 6.0). In 2014, SAP released their latest ERP solution called S/4HANA...

Customers expect hyper-personalization. They have started experiencing the benefits of it with other brands and come to anticipate the same from you. Especially in recent years, customers have started looking for more tailor-made experiences in exchange for the sensitive data they are prepared to share. To make their journey more engaging and valuable, businesses must start providing specific, relevant, accurate information and services in their interactions and messaging.   It is becoming increasingly important for businesses to act in a more contextually relevant, informed, and impactful way to succeed in today’s competitive landscape and this requires a granular understanding of their target audience. To persuade customers to connect and place orders, businesses need to find a way to personalize their messaging or to put it succinctly, incorporate hyper-personalization. 71% of consumers expect companies to deliver personalized interactions -  McKinsey Let’s dig into th...